Rooted in Strength: From Hiding My Culture to Building SakoonMatch

There was a time when I would’ve done anything to blend in.Growing up in Australia, I faced moments that made me feel like my background was something to be ashamed of. I’d downplay where I came from, avoid wearing cultural clothes, and distance myself from the things that made me… me.

It wasn’t just about fitting in — it was about surviving.

But as I got older, something shifted.Maybe it was growth.Maybe it was pain turning into pride.Or maybe it was finally understanding what my mother always said:"A tree is only as strong as its roots."

Today, I stand tall in a salwar kameez matching the exact colours of my brand, SakoonMatch — not because it’s “trendy,” but because it’s me.Every stitch reminds me of where I come from.Every thread carries the weight of stories, sacrifices, and strength passed down through generations.

SakoonMatch was born from that very realization — that peace (sakoon) comes when you stop hiding who you are and start standing in it fully.We’re not here to imitate dating apps with halal filters.We’re here to build a space where your identity is not only accepted, but honoured.

So if you’ve ever felt like your roots made you different — or worse, like they made you less — I want you to know something:Your roots are your power.And when you embrace them, you stop surviving and start thriving.

This is personal.

This is legacy.

This is SakoonMatch.